Path is a new oil industry consulting company. It provides contacts and builds links between Iraq and the European Union. The client wanted something that was ‘connected’.

Design Work - Path 1Design Work - Path 1

Path is a new oil industry consulting company. It provides contacts and builds links between Iraq and the European Union. The client wanted something that was ‘connected’.

Design Work - Path 2Design Work - Path 2
Design Work - Path 3Design Work - Path 3

The primary colour palette; ‘Petroleum’ and secondary palette; ‘Iraq Sunset’.

Design Work - Path 4Design Work - Path 4

Extending the initial ‘P’ enabled me to even out the width of each letter, creating a more harmonious shape. Joining together the letters in this way, not only creates a connected path, but has a similar feel to an Arabic Script.