An arboriculturist needed a contemporary logo update that wasn’t too ‘fluffy’. A simple tree shape combines with seasonal typography.

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An arboriculturist needed a contemporary logo update that wasn’t too ‘fluffy’. A simple tree shape combines with seasonal typography.

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The Oakwood logotype reflects the four seasons, both in type weight and colour. Light/grey for winter; regular/light green for spring and so on.

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When appearing without the logotype, the tree symbol can use the whole colour palette in a variety of combinations.

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Each Oakwood person has their own version of the tree symbol printed on the back of their business cards.

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The different font weights that make up the logotype, work pretty well in mono. Mr Handsome though, makes anything look good!