I was approached to initiate a brand identity for a new online service that caters for people with very specific nutritional and dietary needs. I was asked to come up with a company name, logo and the basis for an online presence.

Design Work - Nutrinder 1Design Work - Nutrinder 1

I was approached to initiate a brand identity for a new online service that caters for people with very specific nutritional and dietary needs. I was asked to come up with a company name, logo and the basis for an online presence.

Design Work - Nutrinder 2Design Work - Nutrinder 2
Design Work - Nutrinder 3Design Work - Nutrinder 3

The Nutrinder brand name evolved from joining the first part of the word ‘nutrition’ with the first name of the client. It’s not always as easy to arrive at such a simple solution though!

Design Work - Nutrinder 4Design Work - Nutrinder 4

A separate icon was developed to work alongside the logotype and as a stand-alone secondary element. The first two letters of the Nutrinder logotype were angled to represent an unlocked padlock, this was backed with the strapline; ‘Nutrition set free’.

Design Work - Nutrinder 5Design Work - Nutrinder 5

I also designed a version of the logo as a single letter, for use as an app icon and for other constrained spaces.