It Takes People is a new HR consultancy that helps large organisations employ precisely the right people. The logo is derived from the idea of a highlighter pen emphasising the key element in any business – people.

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It Takes People is a new HR consultancy that helps large organisations employ precisely the right people. The logo is derived from the idea of a highlighter pen emphasising the key element in any business – people.

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The addition of a full stop in the logotype emphasises the singular most important part of a company. I designed a number of business cards with a relevant question on one side and the It Takes People answer on the other.

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I also devised a system for creating variable, highlighted shapes made up of squares. These shapes evolved from the idea that key text is highlighted and emphasised.

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The highlighted shapes can be used in numerous ways, as a secondary visual element across It Takes People communications.

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These bags were devised as giveaways for graduate exhibitions and careers fairs. There were a number of differing shape designs on one side and the It Takes People brand on the other.