When setting up his own damp proofing company, Ben Butler came to me for an identity that would encompass leaflets, stationery, clothing and vehicle signing.

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When setting up his own damp proofing company, Ben Butler came to me for an identity that would encompass leaflets, stationery, clothing and vehicle signing.

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The ‘Protect & Preserve’ strapline is a central part of the identity. Space permitting, it appears at 90º to give impact in a straightforward ‘does exactly what it says on the tin’ way.

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The BB initials have been turned into a flexible ‘water droplet’ motif that is used across the vehicle signage as a recurring pattern. The device is used in a singular way on the cards and the rest of the stationery set.

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‘The Dampbuster’ was an initial favourite amongst several first-stage options.