An identity for Britain’s oldest advertising agency, based on quiet, calm confidence and superior market experience.

Design Work - Barkers 1Design Work - Barkers 1

An identity for Britain’s oldest advertising agency, based on quiet, calm confidence and superior market experience.

Design Work - Barkers 2Design Work - Barkers 2
Design Work - Barkers 3Design Work - Barkers 3

Natural imagery, a cool colour palette and understated typography were designed to reflect a calm, knowledgable confidence.

Design Work - Barkers 4Design Work - Barkers 4

A mailer in the form of a book ‘The Little Book of Crap First Days’ based on people’s experiences of a terrible first day at a┬ánew job.

Design Work - Barkers 5Design Work - Barkers 5

The bad first days were matched with how a first day with a Barkers client is always well managed. The HR industry call this ‘on-boarding’.