An identity for Britain’s oldest advertising agency, based on quiet, calm confidence and superior market experience.
An identity for Britain’s oldest advertising agency, based on quiet, calm confidence and superior market experience.
Natural imagery, a cool colour palette and understated typography were designed to reflect a calm, knowledgable confidence.
A mailer in the form of a book ‘The Little Book of Crap First Days’ based on people’s experiences of a terrible first day at a new job.
The bad first days were matched with how a first day with a Barkers client is always well managed. The HR industry call this ‘on-boarding’.